Gene Minor's Blog

Copyright © 2009 Titus Hoskins

Next year may just prove to be one of the most challenging times for pursuing online or Internet marketing on the web. It may just be a watershed moment for many marketers struggling to keep abreast of all the different factors which have come into play in recent months. Most of these changes will stem from two main sources for potential upheaval: the first being the New FTC (Federal Trade Commission) Guidelines regarding Testimonials and Endorsements and the second being “ALL” the recent changes within Google.

Actually, we already have the new FTC Guidelines which came into effect on Dec. 1st of 2009, but how these new rules are enforced will play out in the coming year as test-cases are brought to court. Basically, these new rules call for absolute disclosure and full transparency regarding Testimonials and Endorsements when a product or service is being offered for sale. Any business (monetary) relationship between the endorser and the company must be made known to the potential buyer. Obviously for those in online or affiliate marketing this could have a great impact if these new rules are strictly enforced. Just imagine all the website owners and bloggers who slap a few banners or affiliate links on their sites to cover hosting or operating costs… will they now have to disclose all these business arrangements?

For professional affiliate marketers and the companies/products they’re promoting, these new guidelines could cause potential headaches and/or legal ramifications since a general blanket disclaimer on their sites will no longer be suffice. To help solve this problem, many of the major companies are now placing an “affiliate” tag on all their banners and making it obvious a business relationship exists with its affiliates. In addition, many online marketers are placing additional disclaimers, affiliate seals and in other ways making it known certain links are indeed affiliate links and a relationship does exist with the product and/or services being promoted.

With these new guidelines, another big issue is email marketing, one of the major marketing techniques of most online marketers. Will a full disclosure be necessary for every email sales pitch? Savvy web marketers know the key to increased sales is in the “follow-up” and the “cookie-ing” of potential buyers; how will the new Guidelines affect this very effective marketing practice? How all these new rules or guidelines play out will make next year a very interesting one for marketing on the web.

Despite this, perhaps the greatest cause for upheaval in the coming year will be Google. There are countless reasons why Google will be a major game changer in 2010 for online marketing. Ever since Bing and more recently the potential Bing/Yahoo competition, Google has gone into complete overdrive, implementing new changes and debuting new programs like there was no tomorrow.

First, we have Google Caffeine which Google is introducing (full force) early in the new year. Google Caffeine, which is a major overhaul of its search engine, will no doubt cause many a marketer some sleepless nights as the total fall-out becomes evident. Other Google updates in the past (Florida Update comes readily to mind) have wrecked havoc on many top ranking sites, but this time Google is doing things a little different and have even given webmasters a beta version of the new search engine. Still, rightly or wrongly, many online marketers are bracing themselves for the full impact of Caffeine, will it mean smooth sailing or a stomach sickening roller-coaster ride for marketers and webmasters?

Second, we have the introduction of “Real Time” search which will be featured in Google’s SERPs. This will make the social media sites like Twitter, FaceBook, MySpace… much more important. Again, the implications for online marketers could be enormous since many can now reach the first page through a different route. Will it also mean more “Real Time” spam? But more importantly, will it mean a greater marketing opportunity for the online marketer who exploits it?

Third, we are seeing Google moving more and more towards “Visual Search” with the introduction of Google Goggles for mobile phones. Just take a picture and you get the Google results instantly – no typing, just point and click. Just envision countless clueless teenagers or more importantly helpless shoppers suddenly being empowered with knowledge and wisdom. Could do more for education since the invention of the printed word and the info-commercial combined. Talk about scary! But will the implications for web marketing be just as revolutionary and enlightening?

Fourth, Google has made it known through its spokesperson Matt Cutts, that site-loading times will be a ranking factor in the new improved Google. Also, proper and correct page coding will also be more important if you want your site to be at full advantage. Broken links will be a big “No-No”, while linking out to important related sites a big plus. All this is only logical, Google’s main product is and has always been its search results, anything which improves those results and provides a more pleasing experience for the Google user should be front and center. Obviously, one way for Google to stay on top, is to provide the best search results to its users.

Fifth<, in order to please the end-user, Google is also moving more towards "Personalized Search" which will make SEO and ranking in the top spot for your chosen keywords a total nightmare for many professional SEOs and online marketers. If everyone can choose their own top results, isn't SEO more or less, a lame duck? Again, the ramifications of personalized search will further play out in 2010, but will professional marketers like what they see?

Finally, while no one would argue Google is King of the Hill when it comes to online search, will all these new changes strengthen or weaken Google’s grip? Will the combined Bing/Yahoo be able to give this giant some much needed competition? Or will Google’s main competition come from an unlikely source, such as big name multi-national corporations who are moving their operations online. Can these big-name keyworded domains start directly pulling in the majority of the web’s traffic, making all search engines secondary? As people become more web savvy, will they go directly to what they’re looking for on the web, bypassing the search engines altogether – including the mighty Google? Such a scenario could have greater consequences for the affiliate marketer since a direct line to a company’s site or product will obviously mean less sales for the online marketer, who really works in coordination with the search engines, either through organic search or PPC (Pay Per Click) advertising in these same search engines.

Overall, the new FTC Guidelines and recent changes to Google, will make next year one of the most interesting times to be pitching anything online. Throw into this the full effect what a combined Bing/Yahoo might bring to the table, and you have the recipe for a tumultuous white knuckle ride, until the dust finally settles and marketers make adjustments like they always do. Until then, hold on because things will probably get a little hectic for many web marketers before we see the light at the end of the tunnel.

---

The author is a full time online affiliate marketer. His livelihood is derived from & depended upon search engine marketing & daily monitoring of targeted keywords, mainly within Google. He runs numerous sites, including: Internet Marketing & Internet Marketing Tools Titus Hoskins 2009. This article may be freely distributed with box.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=77824

People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google Adwords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the foundations of a good SEO campaign. The mindset of the people searching is more than likely that they wish to find a company who can get great results for them on Google with it being the biggest and most important search engine for the moment.

The subject of SEO is highly documented on the web and contains plenty of good information but also plenty of mis-information. This leads to it being more difficult to understand for some business owners who let’s face it are busy running their business!

To understand SEO the first step is to think like a search engine. Search engines are continually refining their processes in order to give their customers a better experience. This means that SEO which has been done to try to fool the search engines will sooner or later be no use. For example Google’s evaluation of links has become stricter and will continue to do so.

Think about times when you have searched for something and some of the results were not what you were looking for then you were not as satisfied a search engine customer as you could have been. As a search engine customer you want to find a selection of the most highly relevant websites on your first search without trawling down lots of pages. This is what the search engines want to deliver also.

From an SEO point of view this means that websites should deliver to both search engines customers’ expectations and also to the technical necessities of the search engines. To achieve this requires good old fashioned hard work, technical knowledge and creativity. For websites who wish to achieve important Google SEO rankings a combination of specialist, excellent content on their website and evidence of other good websites giving votes of confidence (links) is what works over time.

Google has no way to check out your shop/website except for the technical messages you give to it and then other reputable websites feeling it is important enough to link to it. Before the internet if someone was to recommend a business they would have physically met the people involved and seen the office or shop. Google and the search engines have to evaluate your business on the votes of others from their websites.

So Google is checking out the company you keep. They won’t penalize you if someone links to your website if they feel they are not reputable, they could however if you link to a website which becomes blacklisted by them. It is important not to get over excited with promises of thousands of links as there is a good chance that they may not translate into much quality.

Another way to look at Google SEO is like a new TV series. See your website as a TV Series that you will release and wish it to be popular. Naturally you will make sure that the production is as good as possible and that you have a cast of talented actors. This is like the onsite optimisation.

Plan your website like a new TV series, you have the big plot and the sub plots. You will want the information to be expert and ideally have something different to offer, but ideas also for future episodes. This means at the beginning of the website you must have all your products/services/keywords covered and plenty of information for a good customer experience. Yet you should have areas of expertise that you can drill down into and expand out into really specific specialist pages.

You know the kind of buzz that has been created by some new TV Series, so if a buzz can be created by your website to some extent on the internet some of the most important SEO work is in place for good Google SEO rankings. If this work is done especially well links will come naturally over time, however building links is one of the most important parts of SEO and a creative, clever link building campaign should go hand in hand with the onsite optimisation.

---

Jackie de Burca is co-owner of CWA Europe which is a search marketing agency. CWA Europe specialise in being this type of creative Google SEO company and are also a Google Adwords Certified company.

http://www.cwa-europe.com/search-engine-optimisation/google-seo-company/80-10.html

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=74570

The Advantages And Disadvantages Of Using Twitter Hashtags

Twitter is a free social networking and micro-blogging service that was originally launched in March of 2006 and has since grown into a real-time short messaging service that works over multiple networks and devices. Twitter enables users to stay in touch and share information with each other in real time. Users can use a maximum of 140 characters per message or “tweet” as they are called. You can tweet as little or as often as you want, as long as each individual tweet does not exceed 140 characters.

Once you have joined Twitter, you can use their search tool to find specific people, companies, and their tweets. Hashtags are an effective method of allowing users to sort topics into useful categories to revisit later. Hashtags are a community-driven convention for users to provide add additional context and other relevant info to their tweets. The basic structure of a hashtag is simple: it’s the pound sign (#) followed by an acronym or word.

Twitter didn’t itself create hashtags; they were borrowed from IRCs (i.e. Internet Relay Channels such as chat rooms). Rather, the Twitter community adopted them as a means of creating “groupings” on the service without having to alter the basic service itself.

The Twitter community uses a hashtag in front of frequently used terms in order to categorize them for searches and filtering. So, when talking about an iPod for example, people might also reference “#Apple.” If you’re looking for company specific news that’s happened recently or what’s being said about a company’s product, the hashtags can be very helpful.

Using hashtags to search Twitter for specific information is now even easier since the company purchased the search engine Summize in July of 2008. Twitter can now track hashtags itself at search.twitter.com. The engine tracks keywords too, which makes hashtags not quite as necessary for trend tracking as they were in the past. Nonetheless, they still possess unique advantages. For example, you know that anyone tagging their tweet with one of these acronyms means for it to get categorized within that topic. It also serves as a visual indicator to others following their Twitter stream that they’re tweeting about a particular subject.

One of the potential disadvantages of hashtags is their very popularity. Hashtags are so prevalent on Twitter these days that it can be hard to keep track of them all as well as what they mean. However, there is a resource available that can assist with this as well. Tagalus is a service that acts like a dictionary for hashtags. Tagalus enables users vote on definitions for tags if there’s more than one version. The definition with the most votes will be the one that defines the tag. If you invent any new tags or just want to help build the resource, you can send a tweet to @tagalus to suggest a meaning for a tag. The format for doing so is as follows:

@tagalus define mynewtag as a new tag that describes everything about me

You can also use Tagalus to provide you with a meaning for an already existing tag. The format for this is @tagalus define ____ (fill in the tag that you want the definition for).

---

Cory Threlfall is the Editor and Publisher of a online web development publication called… The Web Development Central BLOG, where you’ll receive via the Web, Mobile or RSS syndication Expert Articles, Video’s, Product Reviews, HOT Tips, Resources and More on how to Promote and Build your business(es) online. Visit ==> Web Development

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=77323

How Can You Find Jobs For Moms That You Can Do From Home?

There are many women every day finding for jobs for moms that can be done at home. Mothers want to be able to stay at home to make money so they can also raise their kids. With the help of the internet today, any mom now can find a job that will let you to stay at home to raise your kids and make money to raise them.

The main key to finding these jobs is to do some researching. Start with any major search engine and search through the different jobs that come up. It is very important that you take the time to look at more than one job because you want to find something that won’t be tedious to do every day.

You would want to take time to completely check out every job before applying for it. This will help you determine if a job is legitimate or a scam. The internet is full of both, but research will help you avoid the scams and that is why researching each individual job is vital before applying for it.

Now, another way that you can use online to find these jobs that moms can do at home is to find forums to visit. There are many work at home jobs forum and stay at home mom forums and so on. Look for several of these to sign up for free and start reading the posts. This will give you many kinds of options for jobs.

Another great reason to use the forums is because you can always ask your own questions. There are people in forums that are happy and willing to answer your questions and give advice.

A third way to use online for finding jobs is to search classified ads. There are more newspapers online and more employers today that want people who can work from home use these ways to advertise. This will take some time to do, but it will help you find a good job to do at home.

These are the great ways that you can use online to help you find jobs for moms. There are many different jobs that you can do from home, so be sure to take your time finding a good one for you. Just because you are working the job from home, doesn’t mean that you have to settle for something you don’t like. Get started searching today and you will soon find the job that will let you raise your kids and still earn money.

---

Looking for jobs to work from home for moms? Please visit Kha Ton’s computer work at home website to get tips & trick for jobs for moms that you can make money to work from home at:
http://www.khaony.com

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=77318

As a new website owner, champing at the bit to get visitors, you may be wondering where they all are to begin with. A good web development company will optimise your website generically as a matter of good practice so that the search engines – when they find you – know what your website is about. However, it’s still up to you to tell the internet world that your website is there. When it comes to growing your business or company website and increasing its popularity with the search engines in terms of search engine results placement (SERPs) as well as PageRank (PR) there are several factors that are considered important. You may know what basic search engine optimisation is, and this is the process of improving the quality of traffic to your website.

However, once your website has been optimised onsite with keywords in all the right places, you’ll need to start off-site SEO. This is crucial and necessary to achieving a friendly status with search engines, thus giving you higher and higher search engine results placements (SERPs) so that your customers and visitors will be able to find you. Off-site search engine optimisation (SEO) is necessary; if you don’t use it then you can liken it to trying to grab the search engines’ attention while having one hand tied behind your back. This is how important it is, and there are several ways to go about off-site SEO techniques.

Linkbuilding and Backlinks

The ultimate way to improve your SEO efforts is to increase your linkbuilding campaign. The way this works is by obtaining as many quality backlinks as you can for your website. A backlink is when you have another website that has a link pointing back to your site. This link from the other website is often thought of as a “vote” for your website. This vote signals the search engines, which in turn put your website in a more favourable light, thus pushing you further up in the search engine.

How to Get Backlinks

There are several ways to go about getting backlinks, and in relation to off-site SEO these techniques do take some hard work and dedication.

Article Writing and Submissions – This off-site SEO technique involves writing an informational, attention-grabbing article on a certain topic and submitting it to large article directories. For example, if you’re in the customer service industry then you could write an article on “5 sure-fire ways to make customers like you” or a related title.

The important part about this process is that when you submit articles to article e-zines and article directories then you are allowed to include a link that goes directly to your site. This increases the number of backlinks that you have, especially if you’re writing lots of great articles and submitting them to multiple article e-zines and directories.

Getting backlinks from large article directories is a good strategy to use, but an even better one involves getting a backlink from a website owner that has relevant and similar information as is posted on your site. Relevancy is crucial when it factors into off-site SEO so having a related website, such as from a website owner who owns the same type of business as you, give you a backlink would be powerful search engine food. However, these often require you to post their link on your website in return – a link exchange. For various reasons to do with Page Rank this can work well but ask yourself, do you really want your website’s visitors to be directed elsewhere?

Forum Postings – In forums, you’re routinely allowed to have a forum signature, which can be used to post a link back to your website. The more posts you have, the more backlinks you have. Of course, you want to make sure that you post great and useful information which would boost your authority as well.

All in all, these are only a few of the major techniques that can help with your off-site SEO. As mentioned, all of this takes time and dedication to do, but once you have started and have seen the results for your website then chances are that you’ll only be motivated more to continue with your off-site SEO efforts.

---

Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to =>
http://www.suncoastinternet.com.au/

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=74495

Did you know that social marketing in different forms can be very effective way to create customers to your online home based business? However, you need to be determined, patient, and willing to learn which the best ways to get most out of this excellent promotion method are. In this article I will give you six ideas to use social marketing and build steady stream of traffic to your online business.

1. Start a blog of your and host it yourself. Even if you choose to join Blogger.com, which is owned by Google, you should host it yourself. You want to be in control in every possible ways with your online business.

If you use a free blogging platform you lose control. That is why it is not wise to use free platforms.

2. After setting up a blog, you should bookmark every blog posts you make to several different social directories such as Digg, Stumbleupon, Technorati, and so on. A good way to do this is to use OnlyWire.com and bookmark to multiple directories with one click.

Social directories are a great way to drive traffic to your blog and can be good search engine bait.

3. Join a couple of social networking sites such as Facebook and Twitter. This is an excellent way to create contacts and make your business known.

You can update your Facebook page and make Twitter micro blog posts through Onlywire.com as well. One thing you want to avoid is posting useless information. You can have a lot of fun doing social networking but you can also build your home based online business if you use this tool correctly.

4. Add videos to your blog by getting relevant video code from YouTube. You can do that just simply embedding the code straight to your post and give something interesting information to your visitors that way. You can also shoot your own videos which your visitors will find interesting as well.

5. You can do your blog more interactive if you let people to make comments. Actually it is recommended that you ask people to make comments about your blog posts. This is a great way for you to interact with them and to get them coming back to your blog to post additional comments.

6. Offer some kind of contests to your visitors and create excitement on your blog. Give away a prize or something worthwhile a person would want to participate in the contest for.

This is six ways to use social marketing to build your home based online business. Social marketing is a powerful form of building quality traffic.

---

Pasi Kaarakainen makes regular posts to his online business blog about internet marketing and ways to make money online. If you have considered of starting a home based online business visit his site today and find the best ideas and opportunities to do that.

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=74401

To benefit from your marketing efforts on a long term basis you need to develop backlinks to your website. There are many ways to do this, but one of the most effective is search engine optimization.

In this article we will look at link building and SEO and why it is a great long term strategy for marketing your business.

Search Engine Optimization, or SEO, can be define as the process of optimizing a website to get better results in search engines. It is a process because it involves several steps.

The most important thing you can do is target relevant keyword phrases so search engines can determine what you are trying to tell them. Whether you are doing article marketing, blogging, or building web pages, hyperlinking keyword phrases in your marketing efforts are extremely important.

There are many ways you can develop links to your business by using keyword phrases that the search engines like. One example of this would be hyperlinking a keyword phrase in the signature file of your discussion forum profile.

When a search engine sees a hyperlinked phrase leading to a web page optimized around those keywords, it determines this to be relevant and worthy of a searcher seeing. If you do this enough times not only will you get traffic from the discussion forum, but you will begin to rank high on a search engine for that keyword phrase.

This is one of the best ways to get long term traffic using SEO and link building. Most discussion forums archive their threads so you never know when a post you’re making could bring you traffic for many years to come.

The same thing is definitely true with article marketing. You can hyperlink keyword phrases in the resource box of your article and benefit from traffic from that article for a long time.

You can also target specific keyword phrases in the article itself. When you do this you are using proper search engine optimization and this can lead to potential back links and traffic that way.

Blogging is a great way to build backlinks and optimize your articles for search engines. Today many bloggers will target longtail keyword phrases in the title and in the body of their blog post.

Many search engines look specifically to blogs for fresh content for their searchers to view. This is a great opportunity for you to rank highly with the search engines and at the same time get traffic from your blog.

These are all ideas on why SEO and link building is the best long term marketing strategy. Any link you are getting back to your website, that benefits you long after you have gotten it, is an excellent long term strategy for advertising your Internet business.

---

Suzanne Morrison is the owner of a higher search engine ranking website that show average people how to achieve higher rankings in here SEO eBook. Visit it here today to see how she can help you!

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=75810

Very few people explore the potential of optimizing their eBay Store despite the fact that over 50% of online shoppers research their purchase through search engines. Here are some tips that could put your eBay store into the rankings that matter.

Add Metatags: Even though the human eye won’t read Metatags the search engines will and you will need to look into configuring your Store and Listings through Html and the “Manage My Store Area”.

Pick your keywords carefully: The best way to pick keywords is to put yourself in the shoes of your customers and decide what words they would enter if they were looking for your product.

To help you find useful keywords it would be worth using http://inventory.overture.com/d/searchinventory/suggestion/ to find popular search terms used on the Internet in general and then look at http://pulse.ebay.com to see what is popular on eBay.

Now use these words in your titles, item descriptions and even your store URL and eBay ID if you can. It also worth bearing in mind that search engines will attach the most importance to words in titles and also ones in bold.

Custom Pages in your Store These are pages within your store that you can create and enter unique content to show promotions, showcase an item or give details about your business.

The About Me Page Another underutilized page that sellers neglect but really it is essential for all sellers to have as it’s another place to put keywords, a link to your store, a newsletter subscription box and even promote affiliate links. Get some great free About Me templates from here: http://www.shipscript.com/workshop/ME_templates.htm

Reviews and Guides Writing eBay guides and reviews are another great way of getting links from eBay and outside of the site and using your chosen keywords will potentially attract more visitors to your listings and stores. eBay recommends using “search tags” on these pages to show what topics and content are revealed in your content and to make your content visible to the search engines.

Here are some tips on picking a good topic for your guide (whatever you do, don’t forget to include a link to your listing or store!)

Browse the most popular guides at eBay by looking here: http://reviews.ebay.com, you are likely to see that the most popular topics are how to avoid being scammed, how to protect your eBay account, selling tips.

Keep up to date with eBay Happenings (this newsletter is a great start!) and write about Hot Topics and Items.

Try to pick a topic you can relate one of your listings or your store to.

If you sell a book, ebook, DVD or album, why not write a review on it and link it to your listing

Get as Many Links as you Can Try to create as many links to your eBay store as you can, ask your friends, acquaintances, subscribers and everyone you can think of! Try to find online directories like http://www.listmystore.com to enter your store onto. Make sure you link to your store within eBay as well – on your guides, listings and About Me page. (The more page links, the higher the Google PR rating and the higher the search engine ranking!)

Featured Items Nearly all featured auctions from eBay show up in the top 5 – 10 listings on Google. So pick your keywords carefully and pay about $20 to get a featured listing for your auction. As a potentially great traffic generator it’s worth the risk. If you have an ebook that answers a desperate need and good keywords you could get loads of traffic for it this way.

These are some good ways to getting your eBay Store onto the Search Engines. Ebay also provides a basic section for optimizing your eBay store for search engines here: http://www.pages.ebay.com/education/SEO-introduction/index.html

I hope to be seeing you in the high search engine ranks soon.

---

Nicolas Baron is a highly successful Entrepreneur and Personal Achievement proponent who has just taught you about one of the best free eBay resource around. Claim your FREE eBay Traffic Xplosion eBook to learn the techniques behind Traffic Generation by exploiting eBay! Do it today and be ready for that Traffic Xplosion BIG BANG! http://www.ebay-traffic-xplosion.com/free

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=74793

One of the most effective ways to get internet visitors to a website or landing page is search engine advertising, but forums and review sites around the internet are filled with stories of people who have racked up thousands of dollars in advertising costs without any revenue or sales to justify that expense. When it comes to running a successful and cost-effective search engine advertising campaign, it is important to monitor the numbers carefully in order to keep costs low and profit margins as high as possible.

Which Numbers Should You Monitor?

When you decide to launch a pay-per-click search engine campaign, one of the most important numbers to monitor is called click-through rate or CTR, which means the percentage of people who actually clicked on your specific ad in relation to how many times it was displayed on the page. This is an important statistic to know because most of the major online search engines today are very concerned with the user experience, and so they will be biased towards displaying popular ads instead of the unpopular ones. You can think of CTR as a rough measure of the popularity of a given ad.

Traditional Search Engine Advertising

The traditional model that search engines would use when it comes to the paid search model is called “pay for placement,” which means that the advertiser who is willing to pay the most per individual click is awarded the top placement for their chosen keyword. This is the bidding model that most people are familiar with who have any experience with modern search engine advertsing. While this model does a good job of maximizing revenue for the search engine companies, it does not contribute to a good user experience.

With pay for placement advertising, someone might be willing to pay $1.50 per click which could be the highest bid (awarding them the top placement), but the ad or the landing page might be of such a low quality that it makes for a bad user experience. This is where performance-based search engine algorithms come into the picture, because they will determine how high or low a specific ad should be placed by taking into consideration the click-through rate and not just the highest bid cost.

Why Is Performance-Based Advertising Important?

If you are looking to drive internet traffic by using search advertising, it is important that you understand how performance-based algorithms work for two reasons: First, you cannot guarantee a good position for your ad just by throwing lots of money at it, because it is the quality of your ad copy and not the bid cost that will determine rank. Second, when you finally find a good ad that delivers a high click-through rate, many of these performance-based search engines will allow you to lower the cost per click, meaning that you can retain a higher rank and still spend less than your competitors.

---

To build a successful internet marketing business you need to know web design, FTP uploading, domain names, payment processing, customer support, and dozens of other essential tasks. The right training is crucial for lasting success, and the only program that uses video tutorials to teach you all these things is called Commission Blueprint.

Are you ready to invest in a profitable future? Read more at http://BillionInTheBank.com

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=75962

While television and radio advertising still plays a role for major business in how they allocate their advertising budgets, an increasing number of businesses have been turning to the internet to get in touch with their potential consumers. In the UK alone, online spending budgets increased more than 4% in the first half of 2009 while television budgets for businesses actually decreased 16%.

More businesses are starting to realize the value of having a strong internet presence and the branding value that goes along with it. Businesses and companies that are not plugged in to the internet right now are definitely losing customers to their competitors, something which no business can afford to allow. There are definitely many reasons why online marketing is better than TV and radio advertising, and overall it is a more efficient, simple, and smarter marketing strategy.

Organic SEO Traffic

An SEO strategy will improve your website’s ranking in the search engine results and make it visible to those internet users who are already searching for the products and services that your website offers. By contrast, Tv and radio advertising broadcasts the same message to the same audience indiscriminately, regardless of their needs. Chances are, a large proportion of the audience will ignore it.

Increasing your advertising budget to include search engine optimisation (SEO) services only makes sense for those businesses that truly want to ramp up their marketing strategies. For example, if you offer a home renovation service then you can optimise your business website to catch much of the organic traffic searching for home renovation services from the search engines.In essence, it’s absolutely essential to have an SEO strategy that can improve your search engine rankings and get you where you want to be– visible to your potential customers!

Pay-Per-Click Advertising

Another great benefit that online marketing has to offer is that you can get reach out to your potential consumers in an on-demand way by using pay-per-click (PPC) marketing strategies. PPC advertising will work for your company, assuming your budget for advertising is large enough, to have your ad seen by those who are searching directly for the services you offer whether you are organically on the first page of Google or not. By paying for advertisements in this way, your company is getting more direct exposure for their website.

Integration of Traditional Advertising

One of the major reasons that businesses and companies are starting to spend more of their advertising budgets on internet marketing services is not only because there has been a gradual decline in the effectiveness of traditional forms of advertising, but also because of the convergence of advertising media. Phone directories and newspapers are increasingly becoming available in a digital format, and more consumers are actually spending money online! For these reasons alone an internet marketing and SEO strategy is crucial for any business.

Whether you decide to use a professional internet marketing service or take the do-it-yourself route, an online presence enhanced by an online marketing strategy is going to be important in the years ahead. A business will lose customers and profit to its competitors if an online marketing strategy is not put in place.

---

Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => http://www.suncoastinternet.com.au/

Source: http://www.submityourarticle.com

Permalink: http://www.submityourarticle.com/a.php?a=73680