Gene Minor's Blog

People use Google SEO Company as a search term but in actual fact there is no such type of company in the way that there are Google Adwords Certified Companies who have passed Google Exams. However it is a very popular search term and that is the foundations of a good SEO campaign. The mindset of the people searching is more than likely that they wish to find a company who can get great results for them on Google with it being the biggest and most important search engine for the moment.

The subject of SEO is highly documented on the web and contains plenty of good information but also plenty of mis-information. This leads to it being more difficult to understand for some business owners who let’s face it are busy running their business!

To understand SEO the first step is to think like a search engine. Search engines are continually refining their processes in order to give their customers a better experience. This means that SEO which has been done to try to fool the search engines will sooner or later be no use. For example Google’s evaluation of links has become stricter and will continue to do so.

Think about times when you have searched for something and some of the results were not what you were looking for then you were not as satisfied a search engine customer as you could have been. As a search engine customer you want to find a selection of the most highly relevant websites on your first search without trawling down lots of pages. This is what the search engines want to deliver also.

From an SEO point of view this means that websites should deliver to both search engines customers’ expectations and also to the technical necessities of the search engines. To achieve this requires good old fashioned hard work, technical knowledge and creativity. For websites who wish to achieve important Google SEO rankings a combination of specialist, excellent content on their website and evidence of other good websites giving votes of confidence (links) is what works over time.

Google has no way to check out your shop/website except for the technical messages you give to it and then other reputable websites feeling it is important enough to link to it. Before the internet if someone was to recommend a business they would have physically met the people involved and seen the office or shop. Google and the search engines have to evaluate your business on the votes of others from their websites.

So Google is checking out the company you keep. They won’t penalize you if someone links to your website if they feel they are not reputable, they could however if you link to a website which becomes blacklisted by them. It is important not to get over excited with promises of thousands of links as there is a good chance that they may not translate into much quality.

Another way to look at Google SEO is like a new TV series. See your website as a TV Series that you will release and wish it to be popular. Naturally you will make sure that the production is as good as possible and that you have a cast of talented actors. This is like the onsite optimisation.

Plan your website like a new TV series, you have the big plot and the sub plots. You will want the information to be expert and ideally have something different to offer, but ideas also for future episodes. This means at the beginning of the website you must have all your products/services/keywords covered and plenty of information for a good customer experience. Yet you should have areas of expertise that you can drill down into and expand out into really specific specialist pages.

You know the kind of buzz that has been created by some new TV Series, so if a buzz can be created by your website to some extent on the internet some of the most important SEO work is in place for good Google SEO rankings. If this work is done especially well links will come naturally over time, however building links is one of the most important parts of SEO and a creative, clever link building campaign should go hand in hand with the onsite optimisation.

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Jackie de Burca is co-owner of CWA Europe which is a search marketing agency. CWA Europe specialise in being this type of creative Google SEO company and are also a Google Adwords Certified company.

http://www.cwa-europe.com/search-engine-optimisation/google-seo-company/80-10.html

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As a new website owner, champing at the bit to get visitors, you may be wondering where they all are to begin with. A good web development company will optimise your website generically as a matter of good practice so that the search engines – when they find you – know what your website is about. However, it’s still up to you to tell the internet world that your website is there. When it comes to growing your business or company website and increasing its popularity with the search engines in terms of search engine results placement (SERPs) as well as PageRank (PR) there are several factors that are considered important. You may know what basic search engine optimisation is, and this is the process of improving the quality of traffic to your website.

However, once your website has been optimised onsite with keywords in all the right places, you’ll need to start off-site SEO. This is crucial and necessary to achieving a friendly status with search engines, thus giving you higher and higher search engine results placements (SERPs) so that your customers and visitors will be able to find you. Off-site search engine optimisation (SEO) is necessary; if you don’t use it then you can liken it to trying to grab the search engines’ attention while having one hand tied behind your back. This is how important it is, and there are several ways to go about off-site SEO techniques.

Linkbuilding and Backlinks

The ultimate way to improve your SEO efforts is to increase your linkbuilding campaign. The way this works is by obtaining as many quality backlinks as you can for your website. A backlink is when you have another website that has a link pointing back to your site. This link from the other website is often thought of as a “vote” for your website. This vote signals the search engines, which in turn put your website in a more favourable light, thus pushing you further up in the search engine.

How to Get Backlinks

There are several ways to go about getting backlinks, and in relation to off-site SEO these techniques do take some hard work and dedication.

Article Writing and Submissions – This off-site SEO technique involves writing an informational, attention-grabbing article on a certain topic and submitting it to large article directories. For example, if you’re in the customer service industry then you could write an article on “5 sure-fire ways to make customers like you” or a related title.

The important part about this process is that when you submit articles to article e-zines and article directories then you are allowed to include a link that goes directly to your site. This increases the number of backlinks that you have, especially if you’re writing lots of great articles and submitting them to multiple article e-zines and directories.

Getting backlinks from large article directories is a good strategy to use, but an even better one involves getting a backlink from a website owner that has relevant and similar information as is posted on your site. Relevancy is crucial when it factors into off-site SEO so having a related website, such as from a website owner who owns the same type of business as you, give you a backlink would be powerful search engine food. However, these often require you to post their link on your website in return – a link exchange. For various reasons to do with Page Rank this can work well but ask yourself, do you really want your website’s visitors to be directed elsewhere?

Forum Postings – In forums, you’re routinely allowed to have a forum signature, which can be used to post a link back to your website. The more posts you have, the more backlinks you have. Of course, you want to make sure that you post great and useful information which would boost your authority as well.

All in all, these are only a few of the major techniques that can help with your off-site SEO. As mentioned, all of this takes time and dedication to do, but once you have started and have seen the results for your website then chances are that you’ll only be motivated more to continue with your off-site SEO efforts.

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Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to =>
http://www.suncoastinternet.com.au/

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When you’re writing articles for article marketing, the temptation can be to focus all of your creative energy on the article itself and then just slap together a makeshift resource box at the last minute.

Remember–the resource box is every bit as important as the article, so you should also focus your attention in that area. The article is where you “give” (to the reader), and the resource box is where you get to “take” (in the way of encouraging the reader to go to your website), so why would you pass up the opportunity to reap the full rewards of article marketing?

I see loads of resource boxes every day, and some are definitely better than others. I want to help you get the most benefit from your articles as possible, so I’ve put together a list of tips that cover the most common areas of confusion with resource boxes.

These 10 tips will help you avoid the most common resource box slip-ups:

Tip #1: Resist the urge to just put a link in the resource box with nothing else. Every resource box should include your author name, a short bio (why should the reader regard you as an expert in your topic?), and incentive to click through to your website and a link to your website.

Tip #2: With a text resource box, keep your URL to 60 characters or less. The reason for this is that URLs over 60 characters are more easily broken. If you have a super long URL, consider using a HTML resource box.

Tip #3: With a HTML resource box, do not use complete sentences or your name as the anchor text. Remember, in the HTML resource box your anchor text should be your keyword phrase(s). Limit anchor text to 3 words (unless you are using a long tail keyword phrase). There is no need to use your name as anchor text.

Tip #4: Test your links to be sure that they work! This is one easy way to catch a broken link before the article is published.

Tip #5: A link to your website is all the contact info you need to provide in your resource box. There is no need to include your email, phone number, mailing address, etc. If someone wants that info, they should be able to find it at your website. The idea is to get folks to click through to your site rather than to contact you by different means.

Tip #6: Limit your links–don’t put a link to every single site you own, but rather choose one or two links to use.

Tip #7: Give your readers a reason to click the link in your resource box. What do you have waiting for them back at your site? Why should they click? Tell your readers what they have to gain by clicking to your site.

Writing an effective resource box is an art in itself, but when you take the time to include all the elements that I mentioned above, it’s really pretty simple.

Remember that your resource box is not a throw-away area, and it is not just a place to put a link. It is the one spot in your article submission where you can speak directly to your readers about yourself and your business and lure them back to your site.

Take some extra time to craft your next resource box–you will be rewarded!

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Steve Shaw is an article marketing expert, and founder of the popular article directory (SubmitYOURArticle.com/articles), used by thousands of business owners. Discover how to use the power of article marketing to reach thousands of potential prospects for your website – download a powerful free report on successful article marketing from http://www.submityourarticle.com/report

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10 Tips For Using Keywords In Your Article Submissions

So, you’ve heard that keywords are an important part of article marketing, but you’re just not sure how to go about using your keyword information in your articles.

Here are some essential tips about keywords for you:

1) Research your keywords. Use a keyword research tool such as WordTracker to find the most appropriate keywords for your site.

2) Your list should be about 20-30 words long.

3) Some of your keywords will be shorter (2 words), while others will be longer (3-5 words long).

4) These longer keyword terms are called “long tail keywords”. Long tail keywords are not as in demand as the shorter keyword phrases, but as a consequence they are easier to rank for (because there is less competition). It’s a good idea to have some long tail keywords in your keyword list.

5) After developing your list, take each keyword and focus an article on it. Focusing an article on a keyword does not mean that you pepper the article with that term. It means that you write an article on the topic of that keyword. You should write naturally–your article should not sound like you’re trying to manipulate that term into it.

6) If possible, find a way to work the keyword into your article title (of course in a way that makes sense).

7) You can use the keyword in your article body and also in your resource box. Again, the idea is not to overload your article with the keyword, but rather to write in a natural sounding way.

Do not overload your article with the keyword. Some publishers use keyword density tools to see if a keyword has been used too much. The keyword density limits vary by publisher, but a good percentage of keyword density for an article is 2%.

9) Go all the way through your keyword list, writing an article around each term. Don’t try to put all of your keywords in one article. Remember, article marketing is a long term marketing tool, and you have many articles to write during the lifetime of your website. Take one article and focus on one keyword term. Go through your list, then repeat, writing new articles for each keyword term.

10) Your keyword list should be updated regularly, as this type of information changes.

It’s that simple–if you learn to write articles for your keyword terms in this manner, you’ll be working towards dominating your niche in Google and the other search engines. Also, the more content you have out there for your keywords, the more likely your articles will show up in searches.

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Steve Shaw is an article marketing expert, and founder of the popular article submission service, SubmitYOURArticle.com, used by thousands of business owners. Discover how to use the power of article marketing to reach thousands of potential prospects for your website – download a powerful free report on successful article marketing from http://www.submityourarticle.com/report

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To benefit from your marketing efforts on a long term basis you need to develop backlinks to your website. There are many ways to do this, but one of the most effective is search engine optimization.

In this article we will look at link building and SEO and why it is a great long term strategy for marketing your business.

Search Engine Optimization, or SEO, can be define as the process of optimizing a website to get better results in search engines. It is a process because it involves several steps.

The most important thing you can do is target relevant keyword phrases so search engines can determine what you are trying to tell them. Whether you are doing article marketing, blogging, or building web pages, hyperlinking keyword phrases in your marketing efforts are extremely important.

There are many ways you can develop links to your business by using keyword phrases that the search engines like. One example of this would be hyperlinking a keyword phrase in the signature file of your discussion forum profile.

When a search engine sees a hyperlinked phrase leading to a web page optimized around those keywords, it determines this to be relevant and worthy of a searcher seeing. If you do this enough times not only will you get traffic from the discussion forum, but you will begin to rank high on a search engine for that keyword phrase.

This is one of the best ways to get long term traffic using SEO and link building. Most discussion forums archive their threads so you never know when a post you’re making could bring you traffic for many years to come.

The same thing is definitely true with article marketing. You can hyperlink keyword phrases in the resource box of your article and benefit from traffic from that article for a long time.

You can also target specific keyword phrases in the article itself. When you do this you are using proper search engine optimization and this can lead to potential back links and traffic that way.

Blogging is a great way to build backlinks and optimize your articles for search engines. Today many bloggers will target longtail keyword phrases in the title and in the body of their blog post.

Many search engines look specifically to blogs for fresh content for their searchers to view. This is a great opportunity for you to rank highly with the search engines and at the same time get traffic from your blog.

These are all ideas on why SEO and link building is the best long term marketing strategy. Any link you are getting back to your website, that benefits you long after you have gotten it, is an excellent long term strategy for advertising your Internet business.

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Suzanne Morrison is the owner of a higher search engine ranking website that show average people how to achieve higher rankings in here SEO eBook. Visit it here today to see how she can help you!

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Very few people explore the potential of optimizing their eBay Store despite the fact that over 50% of online shoppers research their purchase through search engines. Here are some tips that could put your eBay store into the rankings that matter.

Add Metatags: Even though the human eye won’t read Metatags the search engines will and you will need to look into configuring your Store and Listings through Html and the “Manage My Store Area”.

Pick your keywords carefully: The best way to pick keywords is to put yourself in the shoes of your customers and decide what words they would enter if they were looking for your product.

To help you find useful keywords it would be worth using http://inventory.overture.com/d/searchinventory/suggestion/ to find popular search terms used on the Internet in general and then look at http://pulse.ebay.com to see what is popular on eBay.

Now use these words in your titles, item descriptions and even your store URL and eBay ID if you can. It also worth bearing in mind that search engines will attach the most importance to words in titles and also ones in bold.

Custom Pages in your Store These are pages within your store that you can create and enter unique content to show promotions, showcase an item or give details about your business.

The About Me Page Another underutilized page that sellers neglect but really it is essential for all sellers to have as it’s another place to put keywords, a link to your store, a newsletter subscription box and even promote affiliate links. Get some great free About Me templates from here: http://www.shipscript.com/workshop/ME_templates.htm

Reviews and Guides Writing eBay guides and reviews are another great way of getting links from eBay and outside of the site and using your chosen keywords will potentially attract more visitors to your listings and stores. eBay recommends using “search tags” on these pages to show what topics and content are revealed in your content and to make your content visible to the search engines.

Here are some tips on picking a good topic for your guide (whatever you do, don’t forget to include a link to your listing or store!)

Browse the most popular guides at eBay by looking here: http://reviews.ebay.com, you are likely to see that the most popular topics are how to avoid being scammed, how to protect your eBay account, selling tips.

Keep up to date with eBay Happenings (this newsletter is a great start!) and write about Hot Topics and Items.

Try to pick a topic you can relate one of your listings or your store to.

If you sell a book, ebook, DVD or album, why not write a review on it and link it to your listing

Get as Many Links as you Can Try to create as many links to your eBay store as you can, ask your friends, acquaintances, subscribers and everyone you can think of! Try to find online directories like http://www.listmystore.com to enter your store onto. Make sure you link to your store within eBay as well – on your guides, listings and About Me page. (The more page links, the higher the Google PR rating and the higher the search engine ranking!)

Featured Items Nearly all featured auctions from eBay show up in the top 5 – 10 listings on Google. So pick your keywords carefully and pay about $20 to get a featured listing for your auction. As a potentially great traffic generator it’s worth the risk. If you have an ebook that answers a desperate need and good keywords you could get loads of traffic for it this way.

These are some good ways to getting your eBay Store onto the Search Engines. Ebay also provides a basic section for optimizing your eBay store for search engines here: http://www.pages.ebay.com/education/SEO-introduction/index.html

I hope to be seeing you in the high search engine ranks soon.

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Nicolas Baron is a highly successful Entrepreneur and Personal Achievement proponent who has just taught you about one of the best free eBay resource around. Claim your FREE eBay Traffic Xplosion eBook to learn the techniques behind Traffic Generation by exploiting eBay! Do it today and be ready for that Traffic Xplosion BIG BANG! http://www.ebay-traffic-xplosion.com/free

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Copyright © 2009 Riley West

Currently, I run some Google ppc adwords campaigns for customers of mine and they do well enough at it to stay with it.

But I just love FREE TRAFFIC for my sites. But not just any old traffic. I need traffic coming to my sales pages that are interested in buying what I am offering. Targeted traffic as it is often called.

And I love the concept of free traffic and especially free, quality traffic. When I make a sale my profit (commission) is 96 to 98% all mine. I don’t have to send out a check for the traffic as in Adwords.

Let’s take a look at my three most important, and best, ways of getting good traffic to come to my sites.

They are article marketing and keyword ranking for my site that are BOTH accomplished every time I write an article. There is NO article you can lose money or position on. They ONLY improve you.

I use my article to establish rapport and to get the reader to feel inclined to click my links at the bottom of the page in what’s known as a resource box.

But get this…this is killer.

I have a list of keywords that I picked especially for their ease in ranking for. I am currently on Google Page One for several of my keywords and they send me steady traffic. Page one on Google causes traffic! But that’s not all.

Every time I make the links in my resource box I make them like this….Find out more about “free targeted traffic” (where the quote marks frame my link words – anchor text) and that is automatically registered by Google as a one way link to my site that is named “free targeted traffic.”

Now my site moves up on the page for that exact keyword. After you do this for a while you are on page one for a bunch of them and you have targeted traffic coming to your offer! And not as a result of the article being a good traffic supplier but as a result of Google seeing your new one way link and it’s anchor text name.

That’s it folks it’s a twofer big time. Two streams of traffic for one small effort.

I have a couple of ’secrets” here. Secrets are something you don’t know..yet.

Here it is. I have a method for finding the keywords that will get me well ranked in the shortest possible time.

Here’s the other “secret.”. I submit my articles to a mass submission outfit that gets my article out to thousands of publishers. Get it. MASS submission.

Massive traffic. Massive amounts of one way anchor text links and I’m starting to MASS up some money.

Remember this on your quest for a way to make money online. This one thing.

Money = Offer + Traffic… or… Offer + Traffic = Money. It is expressed in some other ways, too. Most people would agree that it’s the traffic that is hardest to get. But it’s not hard after you have been at what I am doing for the last few months. This is getting big.

This is the only actually simple method of making money online that I know of. And you can do it too.

Get Started and Never Give Up!

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Come over an take a look to see what I’m doing at my blog Making An Internet Marketer just working from home and you can easily get started making money online of your own all the while keeping it simple! Plus, don’t miss out on the FREE offer on my email e-course sign up form!

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While television and radio advertising still plays a role for major business in how they allocate their advertising budgets, an increasing number of businesses have been turning to the internet to get in touch with their potential consumers. In the UK alone, online spending budgets increased more than 4% in the first half of 2009 while television budgets for businesses actually decreased 16%.

More businesses are starting to realize the value of having a strong internet presence and the branding value that goes along with it. Businesses and companies that are not plugged in to the internet right now are definitely losing customers to their competitors, something which no business can afford to allow. There are definitely many reasons why online marketing is better than TV and radio advertising, and overall it is a more efficient, simple, and smarter marketing strategy.

Organic SEO Traffic

An SEO strategy will improve your website’s ranking in the search engine results and make it visible to those internet users who are already searching for the products and services that your website offers. By contrast, Tv and radio advertising broadcasts the same message to the same audience indiscriminately, regardless of their needs. Chances are, a large proportion of the audience will ignore it.

Increasing your advertising budget to include search engine optimisation (SEO) services only makes sense for those businesses that truly want to ramp up their marketing strategies. For example, if you offer a home renovation service then you can optimise your business website to catch much of the organic traffic searching for home renovation services from the search engines.In essence, it’s absolutely essential to have an SEO strategy that can improve your search engine rankings and get you where you want to be– visible to your potential customers!

Pay-Per-Click Advertising

Another great benefit that online marketing has to offer is that you can get reach out to your potential consumers in an on-demand way by using pay-per-click (PPC) marketing strategies. PPC advertising will work for your company, assuming your budget for advertising is large enough, to have your ad seen by those who are searching directly for the services you offer whether you are organically on the first page of Google or not. By paying for advertisements in this way, your company is getting more direct exposure for their website.

Integration of Traditional Advertising

One of the major reasons that businesses and companies are starting to spend more of their advertising budgets on internet marketing services is not only because there has been a gradual decline in the effectiveness of traditional forms of advertising, but also because of the convergence of advertising media. Phone directories and newspapers are increasingly becoming available in a digital format, and more consumers are actually spending money online! For these reasons alone an internet marketing and SEO strategy is crucial for any business.

Whether you decide to use a professional internet marketing service or take the do-it-yourself route, an online presence enhanced by an online marketing strategy is going to be important in the years ahead. A business will lose customers and profit to its competitors if an online marketing strategy is not put in place.

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Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => http://www.suncoastinternet.com.au/

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While television and radio advertising still plays a role for major business in how they allocate their advertising budgets, an increasing number of businesses have been turning to the internet to get in touch with their potential consumers. In the UK alone, online spending budgets increased more than 4% in the first half of 2009 while television budgets for businesses actually decreased 16%.

More businesses are starting to realize the value of having a strong internet presence and the branding value that goes along with it. Businesses and companies that are not plugged in to the internet right now are definitely losing customers to their competitors, something which no business can afford to allow. There are definitely many reasons why online marketing is better than TV and radio advertising, and overall it is a more efficient, simple, and smarter marketing strategy.

Organic SEO Traffic

An SEO strategy will improve your website’s ranking in the search engine results and make it visible to those internet users who are already searching for the products and services that your website offers. By contrast, Tv and radio advertising broadcasts the same message to the same audience indiscriminately, regardless of their needs. Chances are, a large proportion of the audience will ignore it.

Increasing your advertising budget to include search engine optimisation (SEO) services only makes sense for those businesses that truly want to ramp up their marketing strategies. For example, if you offer a home renovation service then you can optimise your business website to catch much of the organic traffic searching for home renovation services from the search engines.In essence, it’s absolutely essential to have an SEO strategy that can improve your search engine rankings and get you where you want to be– visible to your potential customers!

Pay-Per-Click Advertising

Another great benefit that online marketing has to offer is that you can get reach out to your potential consumers in an on-demand way by using pay-per-click (PPC) marketing strategies. PPC advertising will work for your company, assuming your budget for advertising is large enough, to have your ad seen by those who are searching directly for the services you offer whether you are organically on the first page of Google or not. By paying for advertisements in this way, your company is getting more direct exposure for their website.

Integration of Traditional Advertising

One of the major reasons that businesses and companies are starting to spend more of their advertising budgets on internet marketing services is not only because there has been a gradual decline in the effectiveness of traditional forms of advertising, but also because of the convergence of advertising media. Phone directories and newspapers are increasingly becoming available in a digital format, and more consumers are actually spending money online! For these reasons alone an internet marketing and SEO strategy is crucial for any business.

Whether you decide to use a professional internet marketing service or take the do-it-yourself route, an online presence enhanced by an online marketing strategy is going to be important in the years ahead. A business will lose customers and profit to its competitors if an online marketing strategy is not put in place.

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Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => http://www.suncoastinternet.com.au/

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To Build links is important for website rankings, but building links is not the easiest thing to accomplish. When people get to know you hopefully they will want to link to your site. To help them along, give them some content they can’t resist.

Inbound Links

A website is your place in cyberspace. When people learn how great you and your products are, they can let others know about you. Linking to your website is one way to do that. It is also called a backlink. It is a link to your site on their website or blog.

There are two kinds of inbound links: reciprocal links and organic links. Reciprocal links are those that you get when you agree to swap links with another site. It could be a friend who wants to help you out and vice versa. Getting links like this is okay but not the best when it comes to moving up in the ranks. You have to look at the quality of the sites that you are linking with. They may offer to swap links but if the site is not optimized, reputable and/or well-presented it can backfire. You can be marked down for poor link building. And paying for links isn’t much better. After you have worked so hard on your site, you don’t want it to go to waste like that.

Organic links come from those who are not asked to link to you. They have heard about you (through your stellar marketing campaign) and want to let others know something awesome is in their midst. These links are rated higher by search engines. When you are just getting started it is hard to get links like this.

How do you get the links you need and want?

- Use your content to build links. Writing content that is optimized for keywords in your niche can rank high. Others will click on you first. Sites within your niche that are trying for those higher spots will check you out to see why they can’t knock you off the top.

- Establish expert status. Post content to article directories. Write for other blogs. Being found in other places increases your visibility and adds to your credibility. Everyone wants to be associated with an expert.

- Comment on blogs within your target market. Go to where your potential customers are. Give sound advice and add a link to your website. Pretty soon these people may become loyal readers who will link from their blogs to your website.

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Learn More About Link Building By Visiting http://www.easycash4life.com Arthor: Annette Lode

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